Market Report Q4 2025

Market Overview

Over the quarter Bulgaria recorded 7 new business listings, all of which included asking prices and none were left unpriced, pointing to strong pricing transparency. The average asking price of €7,100 versus a median of €5,113 shows the mean is being pulled up by higher-priced offerings, suggesting a skewed price distribution. With a total of 45 inquiries, buyer interest appears healthy relative to the limited inventory.

Category Analysis

With seven total listings, Services and Trade are the most represented categories at two listings apiece, while Other, Eateries, and Education each contribute a single listing. This concentration in just two categories suggests early-stage or niche momentum in business listings, and the single listings across other sectors point to limited diversification within the current dataset. Ongoing monitoring is warranted to see whether Services and Trade sustain their lead or additional listings broaden the sector mix.

Pricing Trends

With only seven priced listings, the market posts an average of €7,100 and a median of €5,113, signaling right-skew driven by higher-priced categories such as Други (€24,542) and Заведения (€11,248). Five of the seven listings fall below €10k while the remaining two are in the €10k–50k band and there are no assets above €50k, underscoring a concentration in lower price tiers. Lower category averages in Образование (€5,113), Търговия (€2,876) and Услуги (€1,521) further show that education, trade and service listings are anchoring the market’s low end.

Price Range Distribution

0 listings without price data (excluded from pricing statistics).

Regional Insights

Sofia accounts for 4 listings, while Plovdiv, Varna and Targovishte each register a single listing. The clear concentration in Sofia indicates a capital-centric market presence this quarter, with secondary cities notably underrepresented. This pattern suggests opportunities for targeted outreach or incentives in Plovdiv, Varna and Targovishte to improve regional visibility and capture untapped demand.

Demand Analysis

With 45 total inquiries, Туризъм leads demand with 11 inquiries, followed by Търговия (7) and both Земеделие and Транспорт (5 each), while Образование and Заведения register 3 each and Здравеопазване remains minimal at 1. The high inquiry-to-listing ratios for Търговия (3.50) and for Образование and Заведения (3.00 each) indicate a tighter supply relative to demand in those segments, whereas Услуги, with an inquiry-to-listing ratio of 1.00 and 2 inquiries, appears more balanced. Smaller counts in Бизнес Имоти and Индустрия (2 each) point to limited but present interest that may be underserved if listings are few.

Quarter-over-Quarter Comparison

12.5% decline compared to the previous quarter.