Market Report Q2 2026

Market Overview

The market saw 16 new listings this quarter, evenly split between those with an indicated price (8) and those without (8). The average asking price of €590,318 versus a median of €28,121 reveals a highly skewed distribution driven by a few very high‑value offerings that inflate the mean. With 217 inquiries recorded, demand appears active, but the large share of unpriced listings may be obscuring true market signals and complicating valuation and comparison for buyers.

Category Analysis

Out of 16 total listings, Търговия stands out as the dominant category with 6 listings, indicating a strong concentration in trade. Заведения accounts for 3 listings, while Услуги and Индустрия are moderately represented with 2 listings each, pointing to a balanced but smaller presence of hospitality, service, and industrial offerings. The single listings in Спорт, Изкуство, and Бизнес Имоти suggest niche diversity that could be nurtured for wider market coverage.

Pricing Trends

The market is highly skewed: the average price of €590,318 far exceeds the median of €28,121, indicating that a very large high-value outlier is pulling the mean upward. Five of the eight priced listings sit below €50k (2 in 0–10k and 3 in 10k–50k), there are no listings in the €50k–100k band, two in €100k–500k and only one above €500k, revealing a clear bifurcation between a bulk of low-priced offerings and a small high-end segment. Category figures reflect this split, with Sport recorded at €4,000,000, Business Properties at €434,598, and Trade and Establishments clustered at €53,498 and €20,452 respectively.

Price Range Distribution

8 listings without price data (excluded from pricing statistics).

Regional Insights

Listings are heavily concentrated in Sofia, which alone accounts for 9 listings, while Varna follows with 3 listings and "Друго" registers 2; Veliko Tarnovo and Burgas are minimally represented with 1 listing each. This distribution points to a strong capital-city focus with a marked drop-off in presence outside the main hubs, implying potential saturation or prioritized investment in Sofia. The sparse representation in regional centers highlights clear opportunities to diversify growth by targeting underrepresented cities.

Demand Analysis

Demand is heavily concentrated in IT, which accounted for 206 of the 217 total inquiries, leaving the remaining sectors with minimal share. Other categories—Търговия (3), Услуги (2), Туризъм (2), Посредничество (1), Други (1), Образование (1), Заведения (1)—show very low absolute inquiry volumes, indicating limited current market interest outside tech. Notably, the inquiry-to-listing ratios suggest differing supply pressures: Услуги at 1.00 points to demand roughly matching available listings, Търговия at 0.50 implies relatively lower demand per listing, and Заведения at 0.33 signals significant listing availability relative to inquiries.

Quarter-over-Quarter Comparison

23.1% growth compared to the previous quarter.