Market Report Q2 2026

Market Overview

Bulgaria saw 16 new business listings this quarter, with exactly half (8) posted with an asking price and 8 without, a lack of pricing transparency that complicates direct comparisons. The median asking price of €28,121 versus an average of €590,318 signals a highly skewed distribution where a few very high‑priced listings are pulling up the mean. Nevertheless, interest appears strong: 217 inquiries across the 16 new listings suggest demand is active and likely concentrated on a small subset of offerings.

Category Analysis

Of the 16 total listings, Търговия leads with 6 entries, followed by Заведения with 3 and Услуги and Индустрия with 2 each. The single listings in Спорт, Изкуство and Бизнес Имоти highlight a concentration in trade and hospitality and a thin presence in sports, arts and commercial real estate, suggesting room to expand category diversity.

Pricing Trends

With only eight priced listings, the market shows a pronounced right skew: the average price is €590,318 while the median is just €28,121, indicating a few very high-value listings pull the mean upward. Five of the eight listings fall below €50k (2 in 0–10k and 3 in 10k–50k), two are in the €100k–€500k band and one exceeds €500k, so the modal picture is low-priced but a small high-end tail drives overall averages. The identical average and median in Спорт (€4,000,000), Бизнес Имоти (€434,598) and Заведения (€20,452) suggests those categories are each dominated by a single price point, underscoring that the limited sample size makes the mean sensitive to outliers.

Price Range Distribution

8 listings without price data (excluded from pricing statistics).

Regional Insights

София accounts for nine listings, outpacing the next-highest market, Варна, which has three. Only two listings are categorized as Друго and single listings appear in Велико Търново and Бургас, highlighting a heavy concentration in the capital and sparse penetration elsewhere. This distribution suggests clear opportunities for targeted expansion in regional centers and the need for strategies to diversify beyond София to capture untapped demand.

Demand Analysis

Demand for business listings is overwhelmingly concentrated in IT, which received 206 of the 217 total inquiries. All other sectors attracted only marginal interest—Trade 3 inquiries, Services 2 inquiries, Tourism 2 inquiries, Intermediation 1, Other 1, Education 1 and Hospitality (Zavedenia) 1—highlighting a very narrow market focus. Looking at inquiry-to-listing pressure, Services shows the highest per-listing demand with a ratio of 1.00, while Trade at 0.50 and Hospitality at 0.33 suggest more balanced or lower pressure per listing, indicating potential mismatches between the high IT volume and per-listing demand in smaller categories.

Quarter-over-Quarter Comparison

23.1% growth compared to the previous quarter.