Market Report Q1 2026

Market Overview

During the quarter, 13 new business listings appeared, of which 7 included an asking price and 6 did not, indicating substantial opacity in listed pricing. The average asking price of €23,587 compared with a median of €9,715 points to a right-skewed distribution driven by a few higher-priced offerings lifting the mean. With 45 total inquiries—roughly 3.5 per listing—demand appears modest but present, suggesting buyers are selective and may be deterred by the high share of unpriced listings.

Category Analysis

The category mix is concentrated around Търговия, which accounts for 6 of the 13 listings, with Услуги the clear secondary segment at 4 listings. Заведения are relatively underrepresented with just 2 listings and Други barely registers with a single entry, indicating limited diversification beyond commerce and services. This skew suggests opportunities to target growth in hospitality and niche categories to balance the portfolio and mitigate reliance on trade-focused listings.

Pricing Trends

With only seven priced listings, the market is heavily concentrated at the low end—five listings fall under €10,000—so the median (€9,715) sits far below the mean (€23,587). That divergence is driven by a single high-value listing in the €100k–500k band and one in the €10k–50k band, which inflate the overall average and particularly the Services category, where the average (€42,679) far exceeds its median (€9,715). By contrast, Заведения (avg and median €10,226) and Търговия (avg and median €8,948) show tightly clustered, lower valuations, underscoring a bifurcated market of a few high-ticket Service opportunities against a majority of modestly priced establishments and retail businesses.

Price Range Distribution

6 listings without price data (excluded from pricing statistics).

Regional Insights

Listings are heavily concentrated in София, which leads with 8 listings while Русе trails as a distant second with 2 listings. Велико Търново, Варна and Пловдив each recorded just a single listing, underscoring limited activity outside the capital. This skewed distribution points to centralization of visibility and suggests targeted initiatives may be needed to boost listings and competition in secondary cities.

Demand Analysis

Out of 45 total inquiries, Заведения leads with 8, followed by Търговия and Транспорт at 6 each, Бизнес Имоти and Изкуство at 5 each, Услуги 4, Други, Земеделие and Туризъм at 2 apiece, and Спорт with 1. The inquiry-to-listing ratios highlight concentrated demand for Заведения (4.00), while Други shows moderate pressure with a ratio of 2.00. In contrast, Търговия and Услуги both have ratios of 1.00, suggesting demand roughly matches supply despite differing inquiry volumes.

Quarter-over-Quarter Comparison

85.7% growth compared to the previous quarter.